On Tuesday, The Walt Disney Studios launched a new iOS app called Disney Movies Anywhere that lets users watch and search for Disney, Pixar and Marvel films.
The application allows users to view their iTunes Store content within the app and without visiting the store or viewing in Apple’s Videos app.
When a user downloads the app, they are asked to sign in with their iTunes account and their Disney account. The app then creates a collection of movies the user has purchased on iTunes. The app is a “digital locker” of Disney content.
If you have a Disney Movie Rewards account, the movies that you have purchased and entered on DisneyMovieRewards.com will show in your collection if your purchase included access to a digital copy.
For example, I purchased 9 movies over the last several years that included a digital copy. All of those movies now show in my collection.
Disney Movie Rewards users will also be able to earn points for their digital purchases.
Everyone who installs the app will receive a free copy of The Incredibles. View the app in the iTunes store.
In a statement, Alan Bergman, president of Walt Disney Studios, described Disney Movies Anywhere as an “exceptional consumer experience.” Jamie Voris, the studio’s chief technology officer, added that “the intuitive layout of the website and app creates an easy and enjoyable browsing environment.”
Parents can use MPAA ratings to control movies that are accessible on a device and allows movies to be either streamed or downloaded. So, if you’re on your iPad at home, you can stream movies on your home network as opposed to having the movies downloaded on the device.
The app was released on the same day Frozen was made available as a digital download.